We seek unique products that don’t contain preservatives, feature amazing flavours, and are very often limited in their productions due to seasonality. Our suppliers are selected for their passion, energy and their extremely high standards in growing and making their products - often using centuries old techniques and processes. We target a very specific ‘audience’: people with passion for food who value a premium and distinctive eating experience which takes into account pure ingredients and seasonal choices and at the same time help to keep old tradition alive in the modern world of fast and food throughout the seasons.
We are seeing a Renaissance of Italian food around the world and we want to play a role by bringing traditions, stories, values – and amazing food – to a global audience. According to the Unesco Heritage: "The Mediterranean diet constitutes a set of skills, knowledge, practices and traditions ranging from the landscape to the table, including the crops, harvesting, fishing, conservation, processing, preparation and, particularly, consumption of food," Unesco, November 2010.
For example, we're excited to bring you capers from Sicily, where skillful local artisans dry them in the open air for 24 hours as soon as they are collected, and put on a special drying machine afterwards to give a unique and very innovative crunchiness not tasted yet. We have also found an artisan who combines a historical cheese from the mountains of Piemonte, and lets it mature in a jar full of extra virgin olive oil, with slices of rich Piemonte truffle. We’re fascinated by how another producer combined oranges from Calabria with roots of ginger, resulting in a delicate jam that preserves the taste of orange and offers a subtle hint of ginger – which is a source of numerous natural remedies.